RESEARCH

What is research?

It is the study of different mass media on the social, psychological and physical aspect of people.

 Why do we need to study research?

• Studying research helps use to understand the psyche of the consumers. 
• It helps use to study the changing market pattern.
• The trending topics and the products in the media industry.
• It would help use design our media product. 
• It helps to prepare marketing strategies to make the product successful in the market.
• Also to help to identify the competitors. 

There are two types of research methods-

Primary Research- It is called first hand research. It is personally taken up to gain new data.

Secondary Research- It is the second hand data which is obtained from the primary research. The research is based on the material which is already available on the internet, the data books etc.

Types of primary research-

Questionnaires- A series of open and close ended questions tailored together to get a specific information from the audience 

Online Surveys- Questionnaires that the target audience can compete over the internet. These surveys are quick and also many people can fill it as it can be shared to people on a global scale. 

Focus Groups- A group of people assembled to participate in discussion for a product to launched \. This includes people who are particularly interested in the type of genre or a topic.

Interviews- Interviews are used in many talk shows and news channels. This involves verbal and face to face communication. It is a standard part of qualitative data. 

Social Experiment- Social experiment is a social psychology research. A social experiment is a type of research done on fields like psychology or sociology to see how people behave in certain situations. 

Types of secondary research-

Internet research- In this research internet of search engines are used to gather or collect data eg- blogs, forums, websites.

Books and journals- Data can be collected from textbooks, e-journals or books/magazines which are available online or in a shop. 

Magazines & Newspaper- Articles written by professional journalist who use primary research methods for collecting data and then writing about it 

Television- The use of audio visual media which consist documentaries, news, factual tv-series can help provide information.