AUDIENCE.
Audience profiling is used to predict and analyse the reaction of the viewer to a film or a magazine article or any form of media. It is used to predict the behaviour of the target audience and understand the information that the viewer grasps. It is the process of defining exactly who your target audience is by monitoring consumer buying behaviour across multiple platforms. It is important to find out the lifestyle of the consumers, purchasing decisions and what social networks they use to see the chances of them willing to watch the film or find out what kind of films they would like to watch.
The audience is classified into two ways-
1.Psychographics
2.Demographics
Psychographics reflects the kind of lifestyle,class( middle class, rich or poor) and characteristics the audience live. These characteristics change from population and area to area.
Demographics reflect attributes that are constant to their identity such as gender, ethnicity, regional identity, age and sexual orientation.
There are three types of audience-
1.Mass audience. A media form or project that can be liked and watched by everyone.
2.Niche audience.People with unique and specific interests.
3.Individual
The audience can either be Passive or Active.
Passive audience accepts and believes all messages in any form of media. Active audience interacts with media text to create meaning and develops their own interpretation.
Audience profiling is used to predict and analyse the reaction of the viewer to a film or a magazine article or any form of media. It is used to predict the behaviour of the target audience and understand the information that the viewer grasps. It is the process of defining exactly who your target audience is by monitoring consumer buying behaviour across multiple platforms. It is important to find out the lifestyle of the consumers, purchasing decisions and what social networks they use to see the chances of them willing to watch the film or find out what kind of films they would like to watch.
The audience is classified into two ways-
1.Psychographics
2.Demographics
Psychographics reflects the kind of lifestyle,class( middle class, rich or poor) and characteristics the audience live. These characteristics change from population and area to area.
Demographics reflect attributes that are constant to their identity such as gender, ethnicity, regional identity, age and sexual orientation.
There are three types of audience-
1.Mass audience. A media form or project that can be liked and watched by everyone.
2.Niche audience.People with unique and specific interests.
3.Individual
The audience can either be Passive or Active.
Passive audience accepts and believes all messages in any form of media. Active audience interacts with media text to create meaning and develops their own interpretation.
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