Media language

Media language is the way in which the meaning of a media text is conveyed to the audience. Context of text should match the audience in mind.
Saussure's theory: semiotics is the study of signs and their meaning in the society. A sign can be divided into two parts to give out 2 levels of meaning to a media text.First, Signifier(physical existence)- it is basically what we see in front of us. It is the form the sign takes. Second, signified( the mental concept)- an idea or concept associated with the signifier. 

Peirce theory: Signs can be categorised into three categories and they should be treated differently. 

1. iconic signs- signs where meaning is based on similarity of appearance. Resembles what it stands for.( a literal sign)
2. Indexical signs- closely related to a concept they signify. Implies some other object or event.
3. Symbolic/ Arbitrary signs- they have a conventional link. They could be symbols for whole or written text. A learned sign. 

Derrida's theory: Audience deconstruct a text within contexts of its logos. (logos= symbols/signs). Therefore texts don't have a single meaning but many meanings. Polysemic in nature based on these contexts and how audience receive them.

Barthes theory. 

1. First level of analysis. Denotation is the literal meaning.Describing what you see through direct observation. what the audience can visually see. 
2. Second level of analysis. Connotation( emotional meaning)

colour theory

Colour theory helps simplify complex stories. It sets the tone, evokes emotions and helps communicate film ideas.Colours show a character's journey and communicates film ideas.

There are warm colours and cool colours, and together they make up the colour wheel. The colour wheel is used to help decide the colour schemes in various media products. 

Basic colours are simply represented using a colour wheel-

COLOUR SCHEME

1. Complementary colours. These are the opposite hues on the colour wheel. 

2.Analogous Colours. These are groups of three colours that are next to each other on the colour wheel, sharing a common colour.  

3.Triadic Colours. These are three colours spaced evenly around the colour wheel.

4.Monochromatic Colours are all the colours of a single hue.

Mis-en-scene pt2

• Blocking. The meaningful arrangement of the actors on the sets called blocking. The way in which the actors are positioned can show the dominance of one character over another, the importance of family or religion and other relationship possibilities. 
• Composition. The organisation of objects, actors and space within the frame. Every frame in a film should maintain a balance of symmetry. This refers to having an equal distribution of light, colour, objects and/or figures in a shot. 
• Unbalanced composition can be used to emphasise certain elements of a film that the director wishes to be given particular attention to.
• Colour. Light affects the way colours are rendered, both in terms of hue and depth, and can focus attention on particular elements of the composition. 
• Acting.It is the actor's duty to bring his or her character to life within the framework of the story.  The emotional input dictates how strongly the audience feels about the film. Acting mainly depends upon gesture, movement , expression and voice.
• Method acting. The method actor's job is to become one with the character's mannerisms, dress ,upbringing and etc. Essentially, she or he must be that character to the point where they are no longer distinguishable.
• Non method acting is much more similar to acting on the stage. It relies on a more conspicuous approach to get the director's point across. They will overreact and hyperbolise certain characteristics in an effort to dramatise or create humour. It was more common in early, silent cinema. In the absence of sound and voice, meaning was conveyed, often in an exaggerated way, through gesture and expression. 

My audience

My opening sequence is thriller and hence, I should be targeting an older age group.However, my cast is young and I am trying to show the life of a young teenage girl being stalked so it allows me to attract the younger population.  As this is a serious issue which can happen to any age children, I want to be able to spread awareness to all age groups but keeping in mind the thriller element I will target age 12+. I don't want to restrict any body from watching this movie as it is inspirational how a 17 year old girl fights such a threatening issue on her own. 

Typography I will use

Typography-

I edited the Title of my film using Adobe after effects. The font used is 'Aurea Ultra'. The font is bold so there is space inside of the letters to show an effect of flowing blood. This adds to the horror and mystery element of my opening sequence. 
'ink drop stock shot' from youtube was the blood flowing effect. I merged the font with the blood by using the mode 'Travel matte- Luma'. 

What is typography

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters.

HORROR-

ROMANCE-

SCI-FI -

Credits of my opening sequence

My opening sequence will have the following order of credits- 

1. Production company presents(the distributor) - NETFLIX
2. Production company production( producer)- SINISTER CUTS
3. Filmmaker- ISHIKA SHAHI
4. KUHU A SINGH as Shreya
5. ABHISHEK SHUKLA s 'the stalker'
6. Music- TONIGHT YOU BELONG TO ME
7. Hair and makeup- KUHU A SINGH
8. Costume- ISHIKA SHAHI
9. Editor- ISHIKA SHAHI
10. Writer- ISHIKA SHAHI
11. Producer- RAJAN SHAHI
12. Director- ISHIKA SHAHI
13. Film title- UNHINGED

Mis-en-scene

It is a French word taken from the theatre meaning 'placing on stage' or the stuff in the frame and the way it is shown/arranged.

Elements-

• Set design refers to the decor of the set or how it's dressed, comprising mainly of the furniture,props and set itself. Instead of just placing objects here and there, these elements need to bear significance in a deeper level, emphasizing on themes, creating meanings and provoking thoughts.

• Production designer is a professional responsible for building and dressing the set. Works with the art director, the set designer and the prop master to create and add physical elements to the filmic space.

• Iconography. It will be mentioned in a certain part of set design to create a specific meaning to the audience. Eg: buildings and landmarks helps audience to know that it is a particular place.

• Location props. Props can also add traditional information about the location and time period of the action.

• Make up reveals the character traits and signal changes in character.

• Costume simply refers to the clothes that the character wears. Using certain colours or designs, costumes in narrative cinema are used to signify characters or to make clear distinctions between characters. 

• Character props provides additional information about the character itself or the action taking place. It can be added to a person's clothing for more detail or simply be put in the person's hand.

• Lighting. The intensity direction, and quality of lighting can influence an audience's understanding of characters, actions, themes and moods. High key lighting is a lighting scheme in which the fill light is raised to almost the same level as the key light. This produces images that are usually very bright and that feature few shadows on the principle subjects. Low key lighting is a lighting scheme that employs very little fill light, creating strong contrast between the brightest and darkest parts of an image and often creating strong shadows that obscure parts of the principle subjects.

• Space. The representation of space affects the reading of a film. A film utilises deep space when significant elements of an image are positioned both near to and distant from the camera.Deep Space is often used to portray large distances. Significant elements of an image are positioned both near to and distant from the camera.In Shallow Space, the image appears flat or two dimensional because there is little or no depth. Shallow space gives the feeling that there is little or no distance between the forefront of image and what is behind it.

Credits

Opening credits are a functional as well as creative part of movies. Telling the audience who is in the movies as well as other known talents such as writers, directors and composers, sets the stage for what's to come. They include the major contributors of the film, which is not necessarily the same for every film. There is definite standard order but as observed in many films, the following order of titles may appear-

1. Production Company presents(distributor)
2. A Production Company production (producer)
3. A filmmaker film
4. Film title
5. Lead cast
6. Supporting cast 
7. Casting director 
8. Music composer
9. Costume designer
10. Associate producers 
11. Editors
12. Production Designer
13. Director of photography 
14. Executive Producer
15. Producer
16. Writers
17. Director

something like this-